PROJECTS

Digital & Strategic Transformation for Government Enterprise

(Project executed by our Founding Partner prior to establishing Abhidheya Advisors LLP)

Digital Transformation: Revamped the organisation’s website with enhanced UI/UX, integrated online booking for new tourism products, and implemented OTA connectivity.
Strategic Partnerships: Facilitated collaborations with travel platforms, banks, academic institutions, and startups to support property promotion, digital upgrades, CSR mobilisation, and employee welfare.
Executed an OTA pilot that generated ₹1.7 Cr in additional revenue; introduced a channel management system projected to boost bookings by 20–30%.
Marketing & Branding: Managed social media channels, launched influencer campaigns, and designed marketing materials including brochures.

Outcome :

Zero-cost digital transformation via CSR partnerships
₹1.7 Cr revenue growth from pilot OTA optimization
Multi-stakeholder MoUs
facilitated10+ new tourism products launched
Created a scalable model for public-sector modernization through strategy, partnerships, and design

(Project executed by our Founding Partner prior to establishing Abhidheya Advisors LLP)

Led the design and rollout of a Management Information System for a state-wide disaster preparedness and resilience project. Developed strategic documentation to guide MIS development, user training, and integration with field data flows.
Developed and authored the framework and report for a multi-phase Monitoring and Evaluation project for a UN organisation.
KAP Study Oversight: Developed and authored of Knowledge, Attitudes, and Practices (KAP) studies on early-grade literacy in collaboration with state education authorities and nonprofit stakeholders.

Outcome:

Developed a scalable and field-adapted MIS for disaster resilience, now used by PMUs and district teams
Delivered a comprehensive M&E plan and analysis report used for national-level program reviews
KAP study findings informed revisions to the foundational literacy strategy and resource material development.

(Project executed by our Founding Partner prior to establishing Abhidheya Advisors LLP)

Public Event Promotion: Designed and executed the full-scale marketing strategy for a premier international yoga festival in collaboration with a leading media house.
Led the digital marketing for a state tourism corporation across social media, branding, and public engagement.
Designed brochures, promotional flyers, influencer collaborations, and thematic content

Outcome:

Social media reach and engagement scaled up by 20x
Event and brand visibility amplified through digital + traditional media integration
High recall marketing collateral designed for tourism segments.